Real State News


Agents: Is Your Social Media Selling?
Let's face it; social media is a great place to be in 2015. Whether you're a business owner or a real estate agent, social media has a place for you. But here's the catch -- social media is only effective if you're doing it right, all the time. Here are the best social media sites that you can utilize when it comes to selling your listings:

Have You Considered Leasing Your Home?
Your housing market may be heating up, tempting you to sell your home. But you may not be quite ready to let it go, or, when you run the numbers, you may not be able to sell it for as much of a profit as you may want. Have you considered leasing your home instead?

Your Mortgage Was Denied, Now What Do You Do?
It's a terrible feeling to have a mortgage loan denied. Most people are going to feel frustrated, but there are things that you can do change your circumstances.

MLS systems: The best, and all the rest
A multiple listing service system offered by Black Knight Financial Services has snagged the highest satisfaction ratings for the third year in a row in an annual survey of MLS executives by real estate consulting firm Clareity Consulting. Among the ...

Brokers facing tough choices when portals raise prices for ‘featured’ listings
When Zillow told New York City-based brokerage CORE in December that the price of “featuring” its listings on the portal in 2015 would be four times what it paid in 2014, the company decided to cancel its ad spend. Instead ...

Ann Bailey a leader in more ways than one
Ann Bailey has a 20-year history as an admired industry leader helping brokers, franchises and online companies develop and perfect their strategies and execute better. She came up through the MLS side of the business and continues to lead the ...

3-D virtual tours of multifloor homes just got a whole lot easier
3-D virtual tour provider Matterport has added new features to its interactive online models that allow prospective buyers to more easily navigate and visualize homes with multiple floors. The enhancements represent one of the latest advancements in 3-D technology, which ...

4 ways to brand yourself to attract more real estate business
Pepsi or Coke? It's one of the greatest rivalries in beverage history! Whether it's soft drinks, shampoo or clothing — we all have our favorite brands, and we stick to them. According to "Retention Science," brand loyalty "has very little to do with prices or money, but has everything to do with how your brand is perceived by the consumer." ...

Relying on your brokerage for lead generation? You’re doing it wrong
Every time I hear about lead generation, I want to throw up. Let's be honest: Lead generation is not the next big thing in this business ...

How this Zillow Premier Agent made $10 million
Gordon Stephenson is a Zillow Premier agent. Through his association with Zillow he has accumulated approximately $10 million in wealth. According to his profile on Zillow, he had 23 home sales in the last 12 months. He is a small ...

Realtor.com grows New York City footprint
Realtor.com’s listing database in the Big Apple is getting thousands of new listings thanks to new agreements with five brokerages and listing syndication platform RealPlus. In addition to securing listings from Bond New York, Brown Harris Stevens, Compass, Halstead Property and Nest Seekers, the ...

Zillow program could help more agents track their listings online
Zillow is providing another perk to real estate brokers and multiple listing services who send listings data directly to the popular website — the ability to analyze metrics around listing performance using their reporting solution of choice. The real estate ...

Greg Fox: ‘The 2 percent keeps me up at night’
The broker-owner at Better Homes and Gardens Real Estate Alliance talks about rebranding a business and which 2 percent keeps him up at night ...