Real State News


How to Sell Your Home Without Dropping Your Price
If you're really ready to sell your home, don't test the market. The best thing for you to do is to price it right in the first place and then sell as close to the original asking price as possible. For the best results, price your home at current fair market value -- not where prices were in 2005, or where they might be in 2015.

Make A Video That Sells Your Home: Follow These Tips
We all know that a picture is worth a thousand words and, in my opinion, a video is priceless! A real estate listing video can be a valuable tool to get your home sold quickly.

Many see a combined Zillow and Trulia as still ‘just an advertising platform’
Will Zillow and Trulia remain content to continue providing leads and lead management tools to agents, or are they out to "disrupt" MLS, franchisors and brokerages ...

Why Zulia doesn’t mean checkmate
So it’s official. Zillow is buying Trulia. And Brad Inman argues that this is now “checkmate” for the traditional real estate industry. As he suggested a few months ago, Brad sees brokers as trapped between portals on one side and top producing agents on the other, and believes that “Zulia” will soon win the hearts and minds of consumers to extend its industry dominance ...

Increase downloads and engagement for your mobile real estate app by creating a FOMO user experience
After speaking on the mobile workshop panel at Real Estate Connect San Francisco, all the panelists, including myself, agreed that creating an engaging or FOMO (fear of missing out) user experience is the most important factor to increasing downloads and engagement for your mobile app. The underlying theme here is leveraging mobile technology to bring your brand to all of your users' smartphones ...

Pending home sales ease slightly but still above average
After climbing for three straight months, pending home sales dipped slightly in June, held back by inventory shortages in some markets, tight credit and stagnant wages, the National Association of Realtors said today. NAR's pending home sales index, a forward-looking indicator that tracks contract signings that usually result in home sales, slipped 1.1 percent from May to June, and was down 7.3 percent from the same time a year ago ...

The Zillow phenomenon: Don’t confuse momentum with innovation
Ten years ago Zillow and Trulia did not exist -- realtor.com was beginning to rule the roost of our industry. Back then every client wanted to make sure their listing was on realtor.com. Brokerage companies were fighting off the grip that newspaper classified advertisements had on our marketing dollars. ...

Fight, compete or cooperate?
Have you been in a partnership -- business or personal -- in which the other party has the upper hand, and the relationship may be hurting you somehow? You see no way out. You consider blowing it up -- the nuclear option -- but you fear the consequences and do nothing ...

Zillow set to acquire Trulia for $3.5B in stock
Zillow announced today that it’s entered into a definitive agreement to acquire its chief competitor Trulia for $3.5 billion in stock. The companies will maintain their separate brands, with Trulia CEO Pete Flint staying on board and reporting to Zillow ...

Boosting a post on Facebook? Don’t do it until you read these 4 must-do steps
There are reasons for and against boosting a post on Facebook. The problem is, most real estate agents don't look beyond clicking the "boost post" button -- and they should ...

So your past client listed with a competitor? 5 reasons you lost the listing
Nothing is more frustrating than having a past client list with a competitor. If losing out to other agents is frustrating you, making a few simple changes can return potentially errant sellers back to you as clients ...

Balcony is building a real estate referral engine for the Internet age
Real estate agents who now may gaze at their Excel spreadsheets and Facebook groups with a mix of confusion and disdain when considering their current choices for managing referrals will soon have a more sophisticated alternative. Balcony, a referral platform ...